/why-refuse-template-branding3 min read
Why refuse template branding?
No templates, no playing it safe, no noise — and when an honest no is the right answer.
On About we put it on the wall: No templates. No playing it safe. No noise. That is not a slogan for the deck. It is the filter for who we help — and who we politely turn away.
We work with brands that have something to say and want to say it differently. Brands that refuse the category template. Brands that need more than a logo — every touchpoint intentional.
Thoughtful strategy. Bold ideas. Brands with a story worth telling.
If you need a fill-in-the-blank identity pack, we are the wrong fit. Specificity is the filter. An honest no is better than a bad yes — for you and for the work.
Safe work will not cut it when the category already looks the same. Create the twist means shearing that safe cut — bold, still yours, memorable, not generic.